x17 France

« Beckham And The Boys: Berry Cute! | Main | Paranormal Activity Finally Tops The Box Office! »

The Olsens Launch New Line That The Rest Of Us Can Afford

Posted on Mon Oct 26, 2009 11:00 AM PDT

marykateashleypenney.jpg

Already hugely successful with their luxury line The Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a lower-priced line, Olsenboye (their real name) for J.C. Penney.

Unfortch (for me, anyway) the line is targeted towards juniors, and will be rolled out in 600 stores starting in February, reports WWD. The twins are no strangers to discount chain stores, having previously had a tween collection with Wal-Mart, but they'll join Charlotte Ronson, Bisou Bisou and Allen B. by doing a lower-priced collection for Penney's.

"Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told the mag. “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”

Heck, I don't care if it is for juniors, with sizes for non-Olsen proportioned girls, ranging from 0-15, I'm sure I can find something that fits!



I just love their designs!

 





Comments

comments powered by Disqus
Celeb Digs - Luxury Celebrity Real Estate
Heidi In Tulum, Mexico
We Want Your Tips
X17 on Twitter
Like us on Facebook!
Latest Celebrity Tweets

Will Khloe & French Montana last?

Hell no; it's just for fun, not serious!
Yes; Khloe's lonely and wants to fill the void left by Lamar.
Who knows with these Kardashian girls!
  • Vote
  • View Results
Which looks is worse on Kendall -- tits tee or nose ring?
Tits Tee Nose Ring
VOTEVIEW RESULTS