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The Olsens Launch New Line That The Rest Of Us Can Afford
Posted on Mon Oct 26, 2009 11:00 AM PDT
Already hugely successful with their luxury line The Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a lower-priced line, Olsenboye (their real name) for J.C. Penney.
Unfortch (for me, anyway) the line is targeted towards juniors, and will be rolled out in 600 stores starting in February, reports WWD. The twins are no strangers to discount chain stores, having previously had a tween collection with Wal-Mart, but they'll join Charlotte Ronson, Bisou Bisou and Allen B. by doing a lower-priced collection for Penney's.
"Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told the mag. “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”
Heck, I don't care if it is for juniors, with sizes for non-Olsen proportioned girls, ranging from 0-15, I'm sure I can find something that fits!
I just love their designs!
Mary-Kate Carries New $4K Shoulder Bag With Jeans And Birkenstocks - Jul 23, 2011
Mary-Kate And Ashley Olsen Go On A Holiday Shopping Spree - Apr 25, 2011
Mary-Kate Olsen Causes Mayhem At Madeo - Apr 06, 2011
Mary-Kate And Ashley Olsen Get A Leg Up In Vogue - Mar 22, 2011
Mary-Kate And Ashley Olsen Arrive In LA With Their Fur And Their Furry Pet - Feb 19, 2011
Comments
Feck both the trolls. No sane woman wants to looks like a homeless low rent whore.
Feck both the trolls. No sane woman wants to looks like a homeless low rent whore.
How much money do they need to make? I mean, really.
^ They don't do it for the money, they are doing it for their tween fans like they did back in the day. As if they need any money!
Those shades are ridiculous
whoopty-friggin-do