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Michael Jackson's Image To Appear In New Pepsi Campaign
Posted on Thu May 3, 2012 11:55 AM PDT
Michael Jackson's legacy is being resurrected by Pepsi in an upcoming ad campaign in which the King of Pop's image will appear on one billion cans, beginning in May.
The Pepsi deal was made with Jackson's estate, as the company is eager to capitalize on the 25th anniversary of Michael's multi-platinum BAD tour. The campaign will include live events, iconic music and digital opportunities for fans to get the special-edition merchandise.
The new agreement is surprising to some, in light of Jackson's shaky past with the soda maker. MJ starred in his first Pepsi campaign in 1983 and one year later, while filming another TV ad, the singer's hair caught fire in the now-infamous pyrotechnics accident.
The new campaign will premiere in China this Saturday, and will debut for the rest of the world at the end of this month.
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