Russell Simmons is a powerful businessman, but that doesn't mean he doesn't have a silly side!

The hip-hop mogul is on vacation in St. Barts, where he made some time for a beach yoga session Wednesday... so THAT'S how he stays in such great shape! Well, we guess it doesn't hurt that he's been a vegan for many years either. Lookin' good Russ!

The 54-year-old Def Jam founder proved he's just a big kid as he played in the sand, and we have to wonder... is the entrepreneur in love?! Something is making him giddy, and if his tweets are any indication, it might be so!

"Love in the heart of a man is a shrine to God on Earth," he posted on the micro blogging site today.

It's also quite possible this spiritual family man is simply in love with life!

Photo courtesy of Russell Simmons/Twitter

Kanye West and hip hop mogul Russell Simmons attended the Occupy Wall Street protests in New York on Monday afternoon, and Simmons posted a photo of the two on Twitter, writing, “I just walked @kanyewest thru the #occupywallstreet. I love how sweet and tolerant he was to the crowd." No mic snatching here!

Simmons has been a very vocal supporter of Occupy Wall Street, and he added on his blog, "It was amazing to see how people loved seeing [Kanye] at Occupy Wall Street. His music and his art has always been about the voice and the power of the people. Kanye just wanted to come down and experience the growing movement that has opened the eyes of many around this country and around the world of the struggles of poor people. The energy at Liberty Plaza was electrifying and the momentum to get the money out of politics is growing quickly."

Susan Sarandon, Michael Moore and Mark Ruffalo are just a few of the famous faces who have visited the protesters, and Ben and Jerry’s became one of the first corporations to make a statement of support earlier today. Click after the jump to see what the ice cream company had to say!

Photo Credit: RedEyeProductions

We can't believe former Singled Out star Jenny McCarthy is 37, she was looking just as refreshed and lovely as ever at the Pepsi Refresh Project pop-up cafe in the Fontainebleau Hotel over the weekend in Miami!

Molly Sims and Russell Simmons also attended the cafe, which celebrated the project that will award more than $20 million in grants this year to fund ideas that have a positive impact on the community.

The weekend wasn't just about watching the Superbowl for McCarthy and boyfriend Jim Carrey. The couple also hosted the 4th annual Saturday Night Spectacular celebration at The Bank of America Tower in Miami on Saturday night, benefiting their autism charity, Generation Rescue.

That's what Russell Simmons is tweeting anyway!

While the public (not to mention his wife Elin) may not have forgiven Tiger Woods yet, this is certainly a step in the right direction...

Click here to donate to the Red Cross, or text "Haiti" to 90999 to donate $10 to the organization. You can also click here to visit Wyclef Jean's Yele site, or you can text “Yele” to 501501 to donate $5.

No, I'm not talking about his daughters...I'm referring to the twentysomethings that the 52-year-old music mogul was surrounded by yesterday at the beach in St. Barth. If you can pull hot young women like this at his age, you must be doing something right!

Mega-millionaire Russell Simmons attracted a crowd of pretty young things on the beach in St. Barth.

Seriously, is there any celeb who spent the holidays someplace other than Aspen or St. Barth?

Russell Simmons may be a quiet guy - but he sure draws a lot of attention whenever he speaks!

Yesterday, the hip-hop mogul met his pal Brett Ratner at the Ivy to discuss the fundraiser they'd be throwing at Brett's house for the Foundation for Ethnic Understanding, a group which promotes dialogue between Muslims and Jews. After lunch, Russell gave the paps a quick rundown of what he and Brett were hoping to accomplish, staying cool all the while. Looks like all that yoga really has Russell centered!

So far this season we've seen Nicolette Sheridan sunning herself on the beach next to the turquoise waters of celebrity hot spot St. Barth (stay tuned for the pix) ...

Def Jam honchos Russell Simmons and LA Reid at Caviar Island in Gustavia -- perhaps discussing the departure of Jay-Z as their record label's prez? ...

Steven Spielberg and family chilling outside the Calypso store just in front of the harbor where the clan is vacationing on-board Microsoft co-founder Paul Allen's 416-foot yacht Octopus ...