Posted on Sat Jul 2, 2011 12:30 PM PDT
Transformers: Dark of the Moon the third installment in the action series by Michael Bay, pulled in $30 million Friday, putting its total domestic haul to-date at nearly $96 million.
Dark Moon, starring the new-to-the-trilogy Rosie Huntington-Whiteley and the series' star Shia LaBeouf, got a jump on the holiday weekend, opening Tuesday night in special 3D sneaks. The film's foreign box office is impressive as well, grossing $66 million through Thursday for an international total of at least $161.7 million, according to The Hollywood Reporter. The industry publication estimates the film could take in as much as $370 million, worldwide, by end-of-day Monday.
Meanwhile, the new Tom Hanks-Julia Roberts film Larry Crowne pulled in an older crowd, with 71% of the audience over 50!
On the flip side, Selena Gomez's Monte Carlo, grossed $3 million on Friday and 61% of its audience were under 25; 82% were female. The movie cost $30 million to make and is expected to bring in a low-teens figure by the end of the holiday weekend. Let's hope it will! Reviews, for the most part, have pitched it as a fluffy teen flick -- that said, it's that teenage disposable income so many marketers try to reach so maybe with Selena's name on it, the film can do just that!
What movie(s) will you see this weekend?
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