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Abercrombie Says It Will Pay "The Situation" Not To Wear Its Clothes

Posted on Wed Aug 17, 2011 09:30 AM PDT

SituationSharpened.jpgWe guess you'd call it a reverse-spokesperson deal?

Abercrombie & Fitch has announced that the company would offer "substantial payment" to Jersey Shore's Mike "The Situation" Sorrentino ... if he stops wearing the company's clothing.

Said ANF in a statement:

    "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. ... this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have also extended this offer to other members of the cast, and are urgently waiting a response."

Of course, the Jersey Shore is no stranger to scandal -- the show features partying, sex, etc. But ANF may be trying to distance itself from its own scandal -- the retailer has come under fire over the years for sexually explicit ads, stereotyping on T-shirts and employment practices.

Or maybe ANF is just trying to get publicity period.



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