Posted on Wed Aug 17, 2011 09:30 AM PDT
We guess you'd call it a reverse-spokesperson deal?
Abercrombie & Fitch has announced that the company would offer "substantial payment" to Jersey Shore's Mike "The Situation" Sorrentino ... if he stops wearing the company's clothing.
Said ANF in a statement:
- "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. ... this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have also extended this offer to other members of the cast, and are urgently waiting a response."
Of course, the Jersey Shore is no stranger to scandal -- the show features partying, sex, etc. But ANF may be trying to distance itself from its own scandal -- the retailer has come under fire over the years for sexually explicit ads, stereotyping on T-shirts and employment practices.
Or maybe ANF is just trying to get publicity period.
Mike "The Situation" Sorrentino Checks Into Treatment Center, Says Rep - Mar 20, 2012
The Situation Allows Lucky Fan To Taste His Couture Pop - Oct 17, 2011
The Situation Goes With The Flow For New Formal Wear Collection - Oct 05, 2011
Mike "The Situation" Sorrentino Flashes His Moneymaker - Aug 10, 2011
The Situation Will Get His Own MTV Show - May 04, 2011