Posted on Mon Aug 23, 2010 10:26 AM PDT
Jersey Shore is not only the most successful series MTV has had in seven years, but it stands to make one of its breakout stars, The Situation, a very rich man.
In addition to the $60,000 per episode fee plus incentives based on ratings that Mike "The Situation" Sorrentino managed to negotiate for season three of the hit show, he'll also pull in millions from personal appearances, endorsement deals, his workout video, vitamin line, book deal, iPhone app and of course, he also gets a percentage of the sales of all merchandise related to the show, which includes DVDs, T-shirts, buttons and Halloween costumes.
"We are really excited about all the opportunities coming Mike's way," Sorrentino's manager, Mike Petolino of Gotham Entertainment told THR. "He has been able to secure many endorsement deals, business opportunities and additional television offers based on the success of the show. Our goal has always been to try to build a brand if the situation presented itself."
Pun intended, we're sure.
Dayum, all that for a guy whose sole ambition in life was to get laid at the Jersey Shore!
Mike "The Situation" Sorrentino Checks Into Treatment Center, Says Rep - Mar 20, 2012
The Situation Allows Lucky Fan To Taste His Couture Pop - Oct 17, 2011
The Situation Goes With The Flow For New Formal Wear Collection - Oct 05, 2011
Abercrombie Says It Will Pay "The Situation" Not To Wear Its Clothes - Aug 17, 2011
Mike "The Situation" Sorrentino Flashes His Moneymaker - Aug 10, 2011