Keira Knightley Stars in Explicit Anti-Domestic Violence Ad
Posted on Thu Apr 2, 2009 10:00 AM PDT
LOS ANGELES, California (X17online) - Kiera Knightley plays the victim of domestic violence in a disturbing new video produced by the British charity Women's Aid.
The explict video shows Keira leaving work after a long day of filming, and when she gets home, her boyfriend beats the crap out of her because he thinks she's having an affair with a co-star.
At the end of the video, viewers see that the location is an empty film set rather than an apartment, and as the beating continues, the ad says, "Isn't it time someone called cut?"
Keira volunteered to do it because "while domestic violence exists in every section of society we rarely hear about it. Domestic violence affects one in four women at some point in their lifetime and kills two women every week."
The ad is currently seen on YouTube and will debut in theaters later this month.
I think she seriously is one of the best and brightest young actresses around. She has a good head on her shoulder. Wheras other actors and actresses her age go boozing, she makes an anti-domestic violence video with a crucially important message.
And I applaud her for doing this and showing how horrific domestic violence is. There are many more women affected by this than we know.
While I applaud her choice to make this film, I truly do, I do not think it is appropriate to show this film as a prequel to a movie in a theater. People seek out Youtube, and the channel can be changed or turned off on TV, but when going to a cinema, sitting down and consequently being trapped into watching something like this, it could prove to be more scarring than impactful, and could end up voicing over it’s own purpose.
I am concerned if a woman in is the theater with her abuser and this film is shown could this trigger the abuser? Does anyone really know what those triggers could be? I know I was abused and I never did know the trigger, anything and everything from not good enough, let me beat you into trying harder, or to perfect, let me knock off that attitude.... Well now you've seen that film thinking about calling for help? Let me knock that idea right out your head...
It's about time somebody beat the shit out of Kirera Knightley.
Part of this was shown on my morning news. It's very difficult to watch, but it does get the message out. She's a very well respected actress and she's looked up to by many young girls. It's going to make people uncomfortable and maybe that will stick in their minds if they are ever confronted with domestic violence.
I always worry that seeing the abuse will desensitize people to it, but the message is important and timely with the public phots of the beating of Riyana (sp?) and how she is protecting the abuser, refusing to press charges, sending all the wrong messages to young girls who idolize her, that makes me sick! So someone of Keira's stature taking a stand against it is a good thing. I say Bravo! I agree with other commenter, when/where it is shown is important, definitely not in a theater.
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The ad is not intended to trigger abusers it is intended to trigger the victims to fight back with a voice of protest. I do hope, at least, one of the many abusers get to see on the big screen the monsters they really are. Like all excess it is an ugly thing and we should speak up and protest it. I have seen far worse and offensive cuts in movie clips. Maybe if enough people see this reality they won't continue to excuse it.
I think this is a good ad but I agree VERY STRONGLY that this should not be shown in a "trap" environment. There are people who were horrifically abused and something like this can trigger them and you don't want to see someone have a meltdown in a theatre. You just don't. Poor form. Play it on television, put it on youtube, but do not put it in theatres.
All of us know someone who is in or has been in abusive situations. This graphic video may help them know they aren't alone and need to seek help.
I just saw the video and it is horrifying. No, I do not know any woman who has been in a situation like this. This ad, frankly, borders on the obscene.
I agree, I don't think this should be played in a movie theater. I pay money to see a movie to be entertained and this ad makes me sick. As horrible as domestic violence is, I don't think this ad should be forced on anyone. Give people the option of turning the channel or turning off the computer.
I keep hearing the phrase 'trapped' into watching the ad. At any movie you go to, you will see ads that glorify sex, drugs, and violence.
I believe that it is time for people to find domestic violence obscene. Make sure that no woman EVER has to tell her son that she tripped over the phone cord and hit her head on the coffee table.
I was that son. Show the ad. Make people angry, offend them. Make them upset enough to realize the horror of women and children that live with someone who is violent. Make them aware that it is never, EVER okay to hit a woman. (Or a man, women do abuse men as well.)
Anyone that suffers from Domestic violence should call their local help centers, such as Project Horizon. There is HOPE for you. Get out to a safe haven if you are in fear of your life!
It's bad enough every dvd I rent now has an anti smoking ad (I'm not a smoker) that I have to watch. Now I have to watch this when I go to the theatre. I really only want to see what I paid for and trailers for other movie choices is okay. I don't need all the public service messages thanks.
people who say they do not know someone who has been abused is either lying, 10 years old, only knows 2 people, or all of her little clique have their heads burried in the sand.
Great message-I was the victim of verbal/emotional abuse 18 years ago at the tender age of 16...I THOUGHT I was in love. HA! That is NOT love! To this day, I have issues when I hear certain phrases that are the same or similar to what I heard day in and day out for nearly 2 years. I wish someone would have helped me stand up for myself back then. And for those of you commenting about it playing in theaters...do you REALLY think that an abuser is going to take their victim to this movie if it were playing in a theater???? I mean, come on!! Why would the guy take the risk of the woman standing up and saying "I'm abused-someone help me!!" Going to a movie is OPTIONAL people and it's highly unlikely the abuser would take his victim to it.
The reason we rarely hear about domestic violence is because the women being abused are afraid to say anything. So I guess the message in the ad aimed at raising our consciesness is that we should break down every door and ask the abused..."Are you sure he's not beating you...I saw an ad with Keira Knightley in it....are you sure?"
These arrogant film stars that think the magnitude of their psychic aura, charisma and depth of feeling is enough to raise awareness for anything astounds me. What astounds me more is that people watch this ad and say to themselves OMG it's Keira Knightley ...domestic violence...sniff..I never knew.
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I'm a former cop, and I strongly, strongly agree with M -- and anyone else who made this same point: This should absolutely not be shown in theaters -- a "trap environment" as M put it.
I don't think the blow up would come IN the theater, though. He'll sit and steam, and in the car, or when they get home he'll grill her, and NOTHING she says will be the right answer!! You can figure out the rest.
Whoever had the idea to put it in theaters is a dangerous moron who knows NOTHING about domestic violence.
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