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Beyonce's Pregnancy Lights Up Twitter, Affects VMA Ratings?
Posted on Tue Aug 30, 2011 12:20 PM PDT

BeyonceTWit200.jpgLOS ANGELES, California (X17online) -- Beyonce's pregnancy news may have helped make the 2011 MTV Video Music Awards the most watched ever.

Speculation is growing that a combination of Twitter and singer Beyonce Knowles' pregnancy reveal may have helped Sunday night's VMAs in the ratings.

When news broke online that Beyonce had shown up on the red carpet with a baby bump, buzz spread quickly via Twitter -- breaking the site's records. 8,868 tweets were sent out per second -- that beats news of Osama Bin Laden’s death in May, which drew in 5,106 tweets per second, and the Super Bowl, which earned 4,064 tweets.

Such buzz may have spurred people to tune into the show in hopes of catching a glimpse of Knowles' pregnant belly, which she revealed a second time during her performance.

The VMAs do not air live in all time zones, but West Coasters could have seen the headlines and adjusted their viewing plans.

MTV was Twitter-heavy on this year's VMAs, with a host devoted to Tweets and monitoring which celebs were Tweeting about the show via a graphic of the audience and where celebs were sitting.

Still, Forbes argues that Twitter isn't having an affect -- especially because only 13 percent of Americans use the site (though it doesn't examine specific demographics.)

Also factoring into viewership of this year's awards show were Lady Gaga's opening performance, the promise of a sneak peek of the highly anticipated Hunger Games movie (sneak peeks of Twilight have helped the MTV Movie Awards in past) and Hurricane Irene on the East Coast, which might have spurred viewers to stay home and watch TV instead of going out.


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