Katy Perry Collaborating With The Sims
Posted on Tue Jan 17, 2012 05:01 PM PDT
LOS ANGELES, California (X17online) - Video game giant Electronic Arts has announced an “extensive and exclusive creative collaboration” with Katy Perry to develop content for The Sims.
Perry, a self-proclaimed Sims fan, will participate in designing virtual goods – from fashions to furniture to concert paraphernalia – that reflect her personal style.
The pop star will also be featured in Sims marketing and advertising campaigns.
"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed,” Perry said in a statement. “It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour - even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"
The Sims 3 Showtime Katy Perry Collector's Edition is now available for pre-order.