extra dress heels Jessica Alba honest company

She can't do no wrong!

Yesterday, a glimmering Jessica Alba was all smiles as she stopped by the set of Extra at the Grove in Los Angeles.

The 32-year-old actress went to promote her Honest Company on the celeb news show, which allegedly is in direct competition with Gwyneth Paltrow herself!

Rumor has it that Paltrow isn't too fond of Alba's endeavor with a source saying that she thinks Alba’s a hypocrite because she’s rich but blogs for poor people, while Gwyneth's Goop blog focuses on the things she loves, no matter what they cost.

Shots fired!