Gee, what a coincidence!

Drake's video for "In My Feelings" has dropped and guess what! It features the viral dance challenge by the same name; what a surprise!

It all started with comedian Shiggy posted a video of himself dancing to the single and issued a challenge ... to the rest of the world ... to participate in another mannequin challenge-type thing, but this time to mimic his dance moves to Drake's new summer hit.

#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings

A post shared by Shoker🃏 (@theshiggyshow) on


The clip features La La Anthony as Keke, Phylicia Rashad, Shiggy, of course, and more and the eight-minute video was shot in New Orleans. Don't you think this whole thing was organized in advance? Was this just a clever piece of viral marketing made to look like an organic "movement?" We think so ... and we jus wonder how much Shiggy got PAID!