Gee, what a coincidence!

Drake's video for "In My Feelings" has dropped and guess what! It features the viral dance challenge by the same name; what a surprise!

It all started with comedian Shiggy posted a video of himself dancing to the single and issued a challenge ... to the rest of the world ... to participate in another mannequin challenge-type thing, but this time to mimic his dance moves to Drake's new summer hit.


The clip features La La Anthony as Keke, Phylicia Rashad, Shiggy, of course, and more and the eight-minute video was shot in New Orleans. Don't you think this whole thing was organized in advance? Was this just a clever piece of viral marketing made to look like an organic "movement?" We think so ... and we jus wonder how much Shiggy got PAID!