Here it comes, y'all! Hailey Baldwin has filed for a trademark on "Bieber Beauty" and we can feel the Sephora/Ulta battle brewing!

Mrs. Bieber filed with the intent to launch “beauty and cosmetic products." She has also already filed to register “Hailey Bieber" in October 2018 with the intent to launch a clothing line, according to the US Trademark Office.

Pretty smart, given that Kylie Jenner and her LipKits have made her the youngest billionaire EVER at 21. Clearly there's HUGE value in the Bieber name, so Hailey may as well make a few bucks off it!