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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

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After TONS of backlash for her line of underwear called "Kimono," Kim Kardashian has given her first interview on the subject and has announced she'll relaunch the brand with a new name.

Following criticism for appropriating Japanese culture with the name, connoting a traditional Japanese robe, the reality star/entrepreneur is now telling the Wall Street Journal Magazine she and her team didn't consider carefully enough how people might feel about that name. She said, "... there might be more eyes on me and my brand. And so I have to tune it out and really learn and really grow and have to realize that maybe there is a different standard. Do I feel held to a higher standard? I’ll take responsibility for that and do the right thing."

She had previously told People magazine, "You would think we would have obviously thought it through a little bit deeper. I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in."

She publicly announced in the above Instagram post the other day, that she'd be changing the name of the line, writing: "Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life," she started in the caption of her Instagram. "What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing—I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."